Client company had limitations on the broad use of digital technologies in marketing due to industry rules.
The Target Market Persona found a high technology engagement population.
Several key seasonal Pain points were revealed.
The focus was on developing 7-11 positive touches that gradually built to a sales Call To Action (CTA).
Strategy called for a combination of a special positive touch in-home delivered process, facebook and email.
The campaign had four phases including:
Reached major goals of:
✔ penetrating the new market segment
✔ first time achieving $25M in sales.
10,000 Prospects a month positively touched for pennies/prospect which drove to landing page and facebook.
12-35 typical with up to 68 Facebook views in one day and a thousand +/- FB views over the course of the 12 month campaign.
Reached minor goal of 500 Likes during campaign.